营销医学

“药厂的内部文件表明公众可得的证据可能并非其产品相应数据的真实体现。药厂及其相关医药传播公司的宗旨是医学文献的发表主要为市场利益服务。打压和篡改阴性数据及找人代笔[见第10章,124-125页]已成为(药厂)控制医学出版为产品销售服务的工具,同时,散布疾病谣言和医生市场的细分也被用于使利润最大化。我们应认清尽管循证医学是理想境界,但营销医学才是当下真实的情况。”

Spielmans GI, Parry PI. From Evidence-based Medicine to Marketing-based Medicine: Evidence from Internal Industry Documents. Journal of Bioethical Inquiry 2010;7(1):13-29.

6 Responses to “营销医学”

  1. Excel Translations delivers multilingual compliance solutions in more than 30 languages to Fortune 1000 companies in the Medical and Surgical Device Manufacturing, Biotechnology, IVD, Healthcare and Pharmaceutical industries as well as to Clinical Research Organizations (CROs).

  2. great! it is always good to have backgrounds.

  3. before selling make sure your products are licensed and approved by health association cos we need to be careful in everything especially when it comes to our health.

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